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Hello viewers,
In this video, we have talked about the different approaches to International business. International business refers to the trade of goods, services, technology, capital, and/or knowledge across national borders and at a global or multinational scale.

There are mainly 4 approaches to international business:

1. Ethnocentric approach
2. Polycentric approach
3. Regio-centric approach
4. Geocentric approach

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In this video, we covered:
1. EPRG Model
2. What is ethnocentric Approach?
3. What is polycentric Approach?
4. What is region-centric Approach?
5. What is geocentric?
6. Difference between Ethnocentric and Polycentric Approach.
7. Difference between Geocentric and Polycentric Approach.
8. Examples of ethnocentric Approach.
9. Examples of polycentric Approach.
10. Examples of region-centric Approach.
11. Examples of geocentric Approach.

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Note: Information given in this video is from our best of the knowledge. it may be possible that content is not 100% Accurate.